Mascara Base Beaute ( Lash Enhancing Base ) from Chanel

Mascara Base Beaute ( Lash Enhancing Base )

Contains restructuring & nourishing properties,Visibly increases volume, length & curl of lashes ,Enriched with synthetic polymers & waxes,Reinforces resistance of lashes & holds mascara longer,

7 ml Mascara Base Beaute ( Lash Enhancing Base )
~ £ 19.72 -

Chanel Brand Profile

From her initial millinery store, opened in 1912, to the 1920s, Gabrielle 'Coco' Chanel rose to grow to be one of the premier fashion designers in Paris, France. Replacing the corset with comfort along with casual elegance, her fashion themes included plain suits and dresses, women's trousers, costume jewelry, fragrance along with textiles.

Coco Chanel claimed a birthdate of 1893 and a hometown of Auvergne; she was actually born in 1883 in Saumur. According to her account of her life story, her mother was employed at the poorhouse where Gabrielle was given birth to, and died whilst Gabrielle was just six, leaving her father with 5 children whom he swiftly abandoned to the protection of relatives.

She adopted the name Coco during a fleeting job as a cafe and live concert singer 1905-1908. First a mistress of a rich forces officer followed by that of an English industrialist, Coco Chanel drew on the means of these patrons in setting up a millinery shop in Paris in 1910, expanding to Deauville and Biarritz. The two gentlemen also assisted her to find potential consumers among ladies of society, and her simple hats grew to become all the rage.

Soon Coco Chanel was expanding to couture, working in jersey, a first in the fashion world of France. By the Nineteen Twenties, her fashion house had expanded significantly, and her blouse became a fashion trend with its "little boy" look. Her relaxed fashions, short skirts, and casual look had been in sharp contrast to the corset fashions common in the previous decades. Chanel herself dressed in manly clothes, and tailored these more relaxed fashions which other women also found liberating.

In 1922 Coco Chanel announced a fragrance, Chanel No. 5, which became and remained popular, and remains a lucrative product of Chanel's company. Pierre Wertheimer became her partner in the fragrance business in 1924, and perhaps also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% as well as her associate Bader 20%. The Wertheimers continue to control the perfume business today.

Coco Chanel launched her signature cardigan jacket in 1925 and signature "little black dress" in 1926. Most of her fashions had a staying power, and did not alter much from year to year -- or even generation to generation.

Coco Chanel for a short time served as a nurse during World War I. Nazi occupation meant the fashion business in Paris was cut off for some years; Chanel's affair throughout World War II with a Nazi officer also resulted in a few years of diminished acceptance and an exile of sorts to Switzerland. In 1954 her comeback restored her to the first ranks of haute couture. Her instinctive, casual garments including the Chanel suit once again caught the eye -- and purses -- of women. She introduced pea jackets and bell bottom pants for women. She was still working in 1971 when she died. Karl Lagerfeld has been chief designer of Chanel's fashion house since 1983.

In addition to her work with high fashion, Coco Chanel also designed stage costumes for such plays as Cocteau's Antigone (1923) and Oedipus Rex (1937) and film costumes for several movies, including Renoir's La Regle de Jeu. Katharine Hepburn starred in the 1969 Broadway musical Coco based on the life of Coco Chanel.