4x0.3g Les 4 Ombres Eye Makeup - No. 95 Sparkling Satin from Chanel

Chanel Brand Profile

From her earliest millinery store, opened in 1912, to the Nineteen Twenties, Gabrielle 'Coco' Chanel rose to grow to be one of the best fashion designers in Paris, France. Replacing the corset with comfort along with casual elegance, her fashion themes included minimal suits and dresses, women's trousers, costume trinkets, scent and textiles.

Coco Chanel claimed a birthdate of 1893 and a place of birth of Auvergne; she was actually born in 1883 in Saumur. Based on her version of her life story, her mother worked at the poorhouse where Gabrielle was delivered, and died when Gabrielle was barely six, leaving her father with 5 children whom he swiftly abandoned to the guardianship of relatives.

She adopted the name Coco during a short-lived job as a cafe and live performance singer 1905-1908. Initially a mistress of a rich military officer then of an English entrepreneur, Coco Chanel drew on the wealth of these patrons in setting up a millinery store in Paris in 1910, expanding to Deauville and Biarritz. The two gentlemen additionally aided her to find clients among ladies of society, and her unpretentious hats were to become popular.

Soon Coco Chanel was expanding to couture, working in jersey, a first in the fashion world of France. By the 1920s, her fashion house had expanded significantly, and her chemise set a fashion trend with its "little boy" look. Her relaxed fashions, short skirts, and casual appearance ended up being in sharp contrast to the corset fashions popular in the previous decades. Chanel herself dressed in mannish clothing, and tailored these more comfortable fashions which other women also found liberating.

In 1922 Coco Chanel announced a fragrance, Chanel No. 5, which became and remained popular, and remains a profitable product of Chanel's company. Pierre Wertheimer became her accomplice in the perfume business in 1924, and possibly also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% as well as her associate Bader 20%. The Wertheimers continue to control the perfume business today.

Coco Chanel introduced her signature cardigan jacket in 1925 and signature "little black dress" in 1926. A large amount of her fashions had a staying power, and did not change much from year to year -- or even generation to generation.

Coco Chanel for a short time served as a nurse in World War I. Nazi occupation meant the fashion business in Paris was cut off for some years; Chanel's affair through World War II with a Nazi officer also resulted in a number of years of diminished popularity and an exile of sorts to Switzerland. In 1954 her comeback restored her to the first ranks of haute couture. Her natural, casual garments including the Chanel suit once again caught the eye -- and purses -- of women. She introduced pea jackets and bell bottom pants for women. She was still working in 1971 when she died. Karl Lagerfeld has been chief designer of Chanel's fashion house since 1983.

As well as her work with high fashion, Coco Chanel also created stage costumes for such plays as Cocteau's Antigone (1923) and Oedipus Rex (1937) and film costumes for several movies, including Renoir's La Regle de Jeu. Katharine Hepburn starred in the 1969 Broadway musical Coco based on the life of Coco Chanel.

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