Boss Intense Shimmer Body Lotion from Hugo Boss

Boss Intense Shimmer Body Lotion

Boss Intense Shimmer Body Lotion

Boss Intense Shimmer Body Lotion by Hugo Boss 5 oz Body Lotion for Women. Boss Intense Shimmer Is A Lighter Version Of Boss Intense But With A Sensational Extra Of Beautiful Shimmer. Incorporates Vanilla Orchid And Amber, That Is Warm And Gives Depth To This Scent. Its Feminine And Elegant.

148 ml Body Lotion ~ £ 20.47 - Boss Intense Shimmer Body Lotion

Hugo Boss Brand Profile

When Hugo Boss started his apparel factory, fashionable suits and perfume were not on the agenda. Nowadays, Hugo Boss is a well established universal fashion empire with a group of stores in 102 countries, more than 5000 stores as well as an annual turnover of more than half a billion dollars. However, it was not always so good for the man whose corporation produced one of the world's most trendy men's clothing lines and currently additionally incorporates Hugo Boss aftershave and additional men's accessories.

Hugo Boss started his clothing company in 1923 in Metzingen, where it is even now situated, a little municipality south of Stuttgart, Germany. But, owing to the economic climate in Germany at the time Boss was forced into insolvency during 1930. Undeterred, Hugo started a new firm and during 1931 became a member of the Nazi party. Along with the advance of Adolf Hitler in 1933, Boss's business also started to prosper as he became the official provider of uniforms to the SA and SS guards.

With the defeat of Nazism in 1945, Boss was charged with sympathy to the Nazi regime and was denied the entitlement to take part in an election in Germany and ordered to pay a fine. He died during 1948 however his business continued and in 1953, with the need for SS uniforms gone, the business turned its direction to manufacturing suits. The timing was ideal, as the male style industry was just establishing itself and through the 60's and 70's Boss suits started to be the benchmark for quality, fashionable menswear.

In 1985 the company was floated on the stock exchange as a consequence the biggest shareholder is now the Marzotto textile group. In 1993, exactly 70 years after it was founded, Hugo Boss launched its initial fragrance, as a result making a department of the business which has steadily developed to be a key area of business for the company.

These days there are 2 core clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who quit in 2002), was discontinued following the release of the spring/summer collection of 2007. Baldessarini is now a detached business division that focuses on a more prestigious image than its 2 sister brands. It sells, akin to the other Hugo Boss labels, clothing, shoes, fragrances as well as accessories but left Hugo Boss after the Spring/Summer 2007 collection had been despatched to boutiques. This is due to the newly released premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini will continue to design the collections; he will also be in charge of marketing.

In addition to suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses as well as a range of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.