Boss Femme Body Lotion from Hugo Boss

Hugo Boss Brand Profile

When Hugo Boss started his outfits manufacturing facility, fashionable suits and perfume were not on the agenda. Today, Hugo Boss is a well recognized global fashion empire with a group of retail outlets in 102 international locations, more than 5000 shops as well as an annual revenue of more than half a billion dollars. However, it was not always so good for the man whose corporation started one of the world's most trendy men's clothing lines and nowadays additionally incorporates Hugo Boss fragrance and other men's accessories.

Hugo Boss began his clothing business during 1923 in Metzingen, where it is even now situated, a small town south of Stuttgart, Germany. But, due to the economic conditions inside Germany at the time Boss was forced into liquidation in 1930. Undeterred, Hugo created a new business and during 1931 became a member of the Nazi party. Along with the progress of Adolf Hitler in 1933, Boss's company also started to flourish as he became the official provider of uniforms to the SA and SS guards.

With the defeat of Nazism in 1945, Boss was accused of being sympathetic to the Nazi cause and was denied the entitlement to vote in Germany and ordered to pay a fine. He passed away in 1948 however his company survived and in 1953, with the demand for SS uniforms vanished, the business turned its hand to manufacturing suits. The timing was ideal, as the male fashion industry was just establishing itself and through the 60's and 70's Boss outfits became the standard for quality, fashionable menswear.

In 1985 the company was floated on the stock market as a consequence the biggest shareholder is now the Marzotto textile group. In 1993, precisely 70 years after it was founded, Hugo Boss launched its initial cologne, consequently setting up a division of the company which has gradually grown to be a key area of business for the company.

Today there are two core clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who left in 2002), was discontinued after the issue of the spring/summer compilation of 2007. Baldessarini is now an individual business entity that focuses on a more prestigious image than its 2 sister brand names. It offers, akin to the other Hugo Boss labels, apparel, shoes, perfumes as well as accessories but left Hugo Boss after the Spring/Summer 2007 collection had been sent to boutiques. This is due to the newly released premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini will continue to design the collections; he will remain in charge of marketing.

In addition to suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses plus a series of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.